The deadline for CE Media Single Applications is approaching fast and producers are - once again - staring at all the information they have to fill in with awe and - maybe - anxiety.
asterisk* giveS a helping hand and offers 10 tips to get you unstuck.
1. BEFORE YOU START: CONTACT YOUR MEDIA DESK
Media Desks are there to help you. Make sure you check with them before you start in order to make sure you are eligible; otherwise you might waste precious time and realise you could never apply in the first place.
2. READ THE GUIDELINES - CAREFULLY!
Yes, the Guidelines is a long document, but it contains very detailed information and answers to most of your questions, as well as indications of what is important for the evaluation. Don't skip them!
3. YES, THERE ARE SPECIFIC CRITERIA
And you can find them easily online.
4. IT IS NEVER TOO EARLY!
It still amazes us how many (experienced) producers leave this application to the last minute. It is not an easy one and it requires a lot of strategic thinking and preparation for financing, distribution and creative documents. Plan ahead!
5. READ CAREFULLY EACH QUESTION - AND THEN AGAIN
Each section of the application requires you to present your strategy for a different area of your project. Read the question and break it down to sections. Make sure you address all issues mentioned.
6. BE PRECISE (AND USE EVERY LAST CHARACTER). Don't leave anything to chance. Explain as much as possible, offer names of collaborators, show that you know the industry, put down details of what you are going to do and how. Use all the space provided and be precise.
7. ADDRESS YOUR WEAKNESSES BEFORE ANYBODY ELSE DOES.
You know the 'holes' in your project. You know better than anyone what kind of difficulties you will face. Don't try to hide them - try to address them and show that you have solutions.
8. BE DOWN TO EARTH - BUT WITH A POSITIVE TONE. Don't claim you will achieve something spectacular (such as premiering at Cannes or selling to Netflix) unless there is some sort of explanation or basis for such an argument. Be careful with the tone you are using. Show that you have a way to strategise in order to reach a far-fetched goal or that you have the experience to achieve it.
9. THE DEALINE IS THE DEADLINE.
There is no extension and the clock stops at 12 midday Brussels time. The system is usually slow during the last two hours so in order to avoid panic and tears over the laptop, push the submit button in time. And yes, we do like drama :)
10. DON'T FORGET: THIS IS YOUR PROJECT'S ROAD MAP.
The work required by a MEDIA application will stay with you for the future of your project. It forces you to sit down and think hard about what you want to achieve and how, as well as reach out to possible collaborators and finalise your package. Use this opportunity to advance your project and company and not as an ordeal to get some (yes, we know) necessary funds.